MIAMI-In a Miami CBD that’s posting a market average occupancy rate of 77.1%, Miami Tower is beating the odds by rising above 90%. Since taking over the leasing assignment on the Downtown Miami class A office tower a year ago, Transwestern has inked 40,159 square feet of lease renewals and expansions—and more than 120,000 square feet in total—to large tenants.

Located at 100 SE 2nd St., the 618,990-square-foot, 47-story office building is one of the world’s most recognized, thanks to a changing palette of exterior lighting schemes, which alter to seasonal, city, sports and private events. But lighting alone isn’t enough to get lease renewals in a competitive Downtown Miami office market.

“Since taking over the asset in January 2011, we have creatively developed a multi-pronged leasing strategy which enables us to sign new tenants while still creating opportunities for our existing tenants to renew and expand within Miami Tower,” Gordon Messinger, vice president with Transwestern, tells GlobeSt.com. “The success of this strategy is reflected in the sizable lease transactions over the past 12 months for existing tenants in growth mode at Miami Tower.”