SAN FRANCISCO-Trammell Crow Co. has appointed John Greer as head of its Northern California Business Unit, based in San Francisco. He will be responsible for sourcing new acquisitions and re-establishing the firm as a “premier developer and investor throughout Northern California,” according to a prepared company statement.
Greer will report to John Stirek, TCC’s president of western operations. “With 25 years of real estate acquisition and development experience, John has an established track record of creating and managing transactional teams in multi-market and multi-product settings, and proven performance in sourcing, negotiating and closing large scale acquisition and development transactions,” explains Stirek in the statement. “We believe that with John’s strong experience in team building, strategic planning and operational skills, TCC will successfully achieve its goals throughout Northern California.”
Greer previously served as principal of PCCP LLC, where he was responsible for repositioning impaired assets, sourcing new opportunities, overseeing marketing plans, entitlement strategies, asset management and new business development, throughout Northern California and Texas. Prior to that, he was an EVP with Opus West Corp.
During his five-year tenure at Opus West, he oversaw development operations for nine markets throughout the Southwest including the development pipeline of 22 direct and joint venture projects totaling $800 million in volume. He also negotiated joint ventures with alliance partners and managed training, product research and marketing functions.
Prior to Opus, Greer served as president of real estate with Legacy Partners Commercial for five years. He oversaw all acquisition and development activities for the company’s five offices, including implementing and monitoring procedures for deal review, due diligence and business plan creation, according to the statement.
He oversaw the repositioning and execution of five major new construction and rehab projects totaling roughly $150 million in cost and $35 million in value creation and assisted in the formation and marketing of a private equity fund of $300 million. Throughout his career, he has also worked at Catellus Development Corp. and Lincoln Property Co.
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Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
