(Mark Your Calendars: RealShare REAL ESTATE 2012, March 22nd in Los Angeles).

LOS ANGELES-According to Steven Marcussen, an executive director at Cushman & Wakefield, and speaker at the Local Economic Outlook for Business and Real Estate held in Downtown L.A. on Thursday, “it appears West Los Angeles will be a more volatile market than downtown due to large tenants signing short-term leases in that area,” he noted.

Marcussen also pointed out that as for downtown real estate, it is expected to remain flat. He also said the burgeoning activity in significant new projects downtown points to increased construction activity in the realms of hospitality, cultural, sports/entertainment and housing projects.

“Nevertheless, we don’t see commercial rents going up until 2014—a premise that might well be influenced by the 2.6 million square feet of leases expiring in the next four to five years,” he added.

One area showing considerable strength, he said, is the 2,500-building industrial sector, “where the vacancy rate is only 2.6% and the average annual rent is $6.48 NNN per square foot.” Another bullish factor, he said, is the profile of the downtown employee—“an individual with a media age of 38 and a median salary of more than $88,000 per year—which augurs well for the restaurant and retail category.”

Also addressing the Downtown Breakfast Club at its annual outlook program was Robert Kleinhenz, chief economist of the LAEDC’s Kyser Center for Economic Research, who said that despite its current real estate woes, the economic outlook for Los Angeles County calls for “slow growth” in 2012—unless there is a serendipitous increase in consumer activity.

Kleinhenz said education, information, retail trade, scientific and technical services, administrative and support services and healthcare and social assistance were the leading job gainers over the past year—even though those gains were minor. Significantly, he said, motion picture and sound recording jobs held steady, accounting for 137,777 workers—almost the same number compared to July, 2008, a high point in the industry.

Manufacturing jobs slipped 1% but, interestingly, the L.A. CBD, which has lost about half of its jobs in the past decade, remains the nation’s leading manufacturing zone. County (including City of Los Angeles) jobs, wholesale trade, transportation, warehousing and utilities and finance and insurance all lost 1% to 2% of their workers in the past year, while leisure and hospitality slipped only 0.1%, Kleinhenz explained. Running counter to the national trend, he noted, more than 7% of the county’s unemployed were college graduates compared to only 4% nationally.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.