ATLANTA-With retail markets heating up, The Shopping Center Group (TSCG) is making its market moves. TSCG just announced a merger with Northwest Atlantic Real Estate Services, one of New York’s top 10 retail brokerage firms. The merger marks TSCG’s entry into the northeast.

Northwest Atlantic Real Estate Services will take on the TSCG banner, expanding the firm’s tenant representation services and adding third-party leasing, retail property management and retail investment sales to its services suite. The merger adds one office and 13 employees to TSCG.

“The northeast United States and specifically metropolitan New York city has always been an attractive area for us in which to achieve a presence,” David Birnbrey, co-CEO of TSCG, tells GlobeSt.com. “The challenge was to identify a group with whom we have a cultural match. Northwest Atlantic offers that cultural match.”