NEW YORK CITY-GlobeSt.com’s most recent poll focusing on social media indicated that the 150-odd respondents are firmly attached to using LinkedIn for business networking. According to the results, 56% of respondents find this network most helpful for their business. With GlobeSt.com just passing the 2,200 follower mark on Twitter – over @GlobeStcom – this response is certainly interesting. Someone’s tweeting, but who, is the question?

To look across Twitter, one would have expected the poll responses to reflect the diverse range of commercial real estate companies now on the micro-blogging network. Marcus & Millichap, CBRE, Cushman & Wakefield and Jones Lang LaSalle can all be found at @MMREIS, @CBRE, @CushWake and @JLLNews respectively. Poll respondents, however, indicate that Twitter isn’t for them, with only 12% admitting to using the platform. However, what’s more curious than the dearth of Twitter users is the indication that 23% of respondents don’t use or don’t believe in any form of social networking.

There is a glimmer of hope across the Twittersphere, fortunately as steering clear of the network isn’t standard practice across the commercial real estate industry. Ron Houghtaling senior director of brand management at CBRE explains that people “aren’t wary of Twitter they’re slower to understand the benefits.” Commercial real estate professionals veer towards LinkedIn, he says, because “it’s what most mirrors the business as we’re doing it now. Our folks do our business by making connections, LinkedIn extends this into the social space.” However, he notes that this won’t be standard practice forever.