LOS ANGELES-GlobeSt.com has learned the details of a new Marriott hotels project set to be announced during a press conference here today at 11 a.m. The project, totaling 373,000 square feet and costing $172 million, is being led by a partnership between American Life Inc., a real estate development and management company that specializes in EB-5 equity funding from overseas investors, and Williams/Dame and Associates, the development firm behind the city’s innovative “South Park” residential towers.
The partnership is poised to break ground this spring on two new hotels in the heart of downtown L.A.: a 23-story high-rise housing a 174-room Courtyard by Marriott and a 218-room Residence Inn by Marriott, which will include 11,754 square feet of meeting facilities and 5,100 square feet of restaurant space. A grand opening is slated for Summer 2014.
Composed of the dual construction of Courtyard by Marriott and Residence Inn, the new property is expected to lend significant momentum to downtown’s revitalization, creating thousands of jobs, generating millions of dollars in revenue and serving as a boon to convention business. The hotels represent the first dual construction of a Residence Inn and Courtyard by Marriott on the West Coast. The project is being built by SODO Builders LLC, with architecture by Portland’s GBD Architects and interior design by Seattle’s Degen & Degen.
Adjacent to L.A. Live, the 4,000,000-square-foot entertainment, sports and residential district that has fueled the renaissance of the downtown area, the hotels will be located at the corner of Olympic Blvd. and Francisco St. on an entitled site the developers purchased from AEG, the owner/operator of L.A. Live.
In a “Momentum”-themed lunch presentation and visual backdrop, project officials will discuss the above-mentioned details of the new development at today’s event, as well as release financial and employment figures related to the new hotels. Marriott International’s chairman and CEO Bill Marriott; COO, president and CEO-elect Arne Sorenson; AEG’s Tim Leikewe; Mayor Antonio Villaraigosa; Councilmember Jan Perry; and other dignitaries will be present at the event.
According to Sorenson—the incoming CEO of Marriott International, which will manage the project—the hotels will also be the “only nationally branded extended-stay and select-service venues within walking distance of the L.A. Convention Center, and will complement the J.W. Marriott and Ritz-Carlton across the street. The Residence Inn provides a good option for families, while the Courtyard offers a variety of price points, appealing to a wider diversity of guests.”
Equity funding for the project has been provided through American Life, and the company’s CEO Henry Liebman refers to the development as a stellar model of his company’s EB-5 financing program, which provides green cards for foreign nationals who invest a minimum of $500,000 for job-creating projects in targeted employment areas. Under the EB-5 program, each investment in a hotel development must encourage economic growth and result in the creation of 10 new full-time jobs. “It is clear to us that the current market, especially given the likelihood of a modernized Convention Center, will support multiple new hotel projects,” Liebman tells GlobeSt.com. “The tremendous success of the JW Marriott and Ritz Carlton at L.A. Live has sent a clear and positive message to the hotel industry. We believe that our project with Marriott will be just the first of a series of new hotel investments in this area. We know there are other properties ripe for such developments, and you should not be surprised to see more activity in the near future."
According to a new report by CLS International commissioned by LA Inc., the average city has 7,300 hotel rooms available within a half mile of its convention center, and Los Angeles has less than 1,700. The two hotels will add nearly 400 rooms and boost the city’s competitive edge when it comes to attracting more convention business, according to Perry.
“We are proud to welcome Marriott’s two new hotels to the growing downtown revitalization,” says Villaraigosa. “The project is expected to generate over 5,000 new jobs, including 800 during construction.”
Also at the event, project executive Jim Atkins will laud the project as a significant milestone in the continuing renewal and explosive growth of downtown L.A. “The influx of hotel guests will contribute over $89 million annually in off-site taxable spending throughout the area,” says Homer Williams of Williams/Dame.
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