EAST RUTHERFORD, NJ-The commercial real estate market in North/Central New Jersey has almost no appetite for “vanilla suburban office” space right now, Cushman & Wakefield executives are reporting. The picture is much more savory for “best-of-class” office, and for the industrial warehouse sector, they added in a briefing on first quarter data.

C&W’s H. Gary Gabriel said investment trends appear unchanged from 2011 for office sales: Last year was dominated by six large deals – four of them in Jersey City - accounting for 87% of all transactions, totaling $1.5 billion. Gabriel says there could be roughly $1 billion in investment sales in 2012, based on first-quarter transactions totally $600 million.

The handful of huge deals in core markets in 2011 brought the average per-square-foot price for the year up to $259, he said. In the first three months of 2012, the price averaged just $97.

So far this year, investors continued show interest in meeting aggressive terms only for “core best-in-class” buildings, said Gabriel, who is EVP of the Capital Markets Group. “Vanilla suburban office is a very, very difficult sell in today’s market,” however, he added in a briefing.

C&W’s senior economist in New York, Ken McCarthy, suggested that the suburbs will eventually feel the effect of Manhattan’s revitalized office market, probably a while after conditions improve on New Jersey’s waterfront. He cited SJP Properties' new building going up in Hoboken for the Pearson publishing company as an example of the beginning of a positive trend for the state.

“As office gets more expensive, suburban locations will start to become a more viable location,” McCarthy said, “but it’s not there yet.”

The industrial sector is not precisely robust either, according to C&W’s analysis. There were
no reported closed transactions in the first quarter in northern New Jersey, despite its ranking as the country’s third-largest market. In fact, no significant transactions have occurred since last October.

Average rents remained at record lows – but stable - for warehouse space up and down the NJ
Turnpike, Gabriel said. Vacancy rates improved somewhat, however, returning to pre-recession levels and getting down to 10% in the Meadowlands submarket.

“Large spaces are becoming hard to find,” he said, “and landlord pricing power is coming back
into the market." Interest is starting to stir in land available for future construction, Gabriel said.

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