ATLANTIC CITY-It’s lights, camera, action, today for a $20 million multi-media campaign aimed at rebranding Atlantic City as a world-class destination for leisure tourism and not just a place to gamble on the weekend.

Advertisements created for the nonprofit Atlantic City Alliance, in partnership with state tourism officials, are touting the city as a place to “Do anything. Do Everything.” They will be plastered anywhere and everywhere starting today at the Port Authority bus station, at commuter train station platforms and on highway billboards around the region. Also, television and radio commercials, print and social media ads will begin trumpeting the message across the country. In addition, a series of “must-do” events to surprise and entice visitors begins in Atlantic City.

The intense media campaign – which makes no mention of gambling - is slated to continue through the end of the year.