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Atlantic City Alliance Launches $20M Study to Enhance Tourism

ATLANTIC CITY- In line with the ACA's mission to rebuild Atlantic City's reputation and revitalize tourism, the goal of the campaign is to build a year-round visitor base and shift consumer perception of the city.

By Antoinette Martin | Updated on April 13, 2012

ATLANTIC CITY-It’s lights, camera, action, today for a $20 million multi-media campaign aimed at rebranding Atlantic City as a world-class destination for leisure tourism and not just a place to gamble on the weekend.

Advertisements created for the nonprofit Atlantic City Alliance, in partnership with state tourism officials, are touting the city as a place to “Do anything. Do Everything.” They will be plastered anywhere and everywhere starting today at the Port Authority bus station, at commuter train station platforms and on highway billboards around the region. Also, television and radio commercials, print and social media ads will begin trumpeting the message across the country. In addition, a series of “must-do” events to surprise and entice visitors begins in Atlantic City.

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