According to the Tweetchat participants, the platform’s more visual format and website-like feel may be two factors that played into this consensus. Companies found that sharing photographs made for a community-like atmosphere that engaged students, at least according to Campus Apartments. The company commented, “Residents love our Facebook photo albums featuring their friends & neighbors at our community events,” during the TweetChat.

Additionally, Facebook allowed for promotional events in a different way to Twitter – likely because the 140-character posts and high-traffic format on the latter don’t let pictures and information linger for too long in feeds. Plus, photographs on a static page give students a reason to return, and share with friends. “Photos & video are our popular content,” tweeted Campus Apartments. And

Catalyst Austin cited a competition hosted at the University of Texas. Students were encouraged to wear specific T-shirts around campus. Representatives from the event host walked around the university, “spotting” their shirts. Those wearing the right attire were photographed for the Facebook page and won a gift card.

On the other hand, Twitter isn’t exactly useless for the industry, as companies commented that it is being adopted by older students. However, it wasn’t really mentioned how the platform is being used, which indicates that it may take some time before more student housing companies and younger individuals adopt it as the network du jour.

Does your company use Facebook or Twitter? How?