NEW YORK CITY-Marking its official foray into the hospitality sector, Hidrock Realty Inc. topped out its first hotel project in the Herald Square submarket on Wednesday afternoon, launching the arrival of the first SpringHill Suites by Marriott in the five boroughs.

Joined by joint venture partner the Robert Finvarb Cos LLC and Marriott officials, Jack Hidary, owner of Hidrock, said the 19-story tower at 25 West 37th Street was constructed in less than four months – and will be fully operational by 2013.

“We are proud to be building the first SpringHill Suites in Manhattan,” Hidary said at the ceremony, explaining that the project involved the redevelopment of two existing low-rise buildings into a 173-key guestroom hotel, which he described as "not an easy" project. "Between getting the capital, purchasing the properties and preparing the plans, it took over two years," he said." But it is an example of our team’s continued dedication.”