Sears Holdings Corp. is doing some more tinkering to stay effectively afloat. The retailer is adding more stores within its stores, and this time it's Scrubology, which specializes in the "scrubs" that health professionals wear.
So far the concept is in 52 Sears and Kmart units, and the company looks to expand the concept in major markets across the country. It seems like a niche, but the retailer claims that it attracts a young and affluent consumer.
The news comes as Sears is supposedly trying to sell its most well-know store-within-a-store concept, Land's End. Just a couple of years ago, it added Edwin Watts, a golf concept, to many of its units.
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