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NEW YORK CITY-For those in the social media sphere, trying to unite the newest platform Pinterest with the commercial real estate industry sounds as bizarre a marriage as last year’s union between Kim Kardashian and Chris Humphries. Unsure of just what Pinterest is? Here’s the Cliff’s Notes: Pinterest is a female-centric, photo-heavy network where users are invited to add – or "pin" – images, inspirational sayings, quotes, pictures, landscapes and so on to their own “pinboard.” This page, which can be considered the user’s homepage, can then be shared and others can comment on the uploaded images.

At first glance over the site, it’s a formidable jungle of baby pictures, food pictures, weddings, hair and makeup pictures, and the occasional slightly inappropriate quote which can send one into sudden gales of laughter. None of these are exactly conductive to commercial real estate professionals’ attempts to promote their company, brand or – in this case – news articles, never mind the fact that there are been internet whisperings concerning legal issues and image sharing on the site.