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Demand Forecasting Will Improve, Int’l Platforms To Grow By 2020

SAN DIEGO- A year-long global research initiative reveals how corporate real estate will change in the next eight years—demand forecasting will play a greater role and clients will drive providers to increase their global presence.

By Carrie Rossenfeld | Updated on May 02, 2012

SAN DIEGO-The results of a year-long research project titled Corporate Real Estate 2020, which brought together hundreds of CRE global thought leaders to analyze and parse the corporate real estate industry’s current and future state, were revealed during this week’s CoreNet Global Summit here. The project, through interviews with more than 150 CRE executives, service providers and economic developers, examined a wide range of external and macro-economic, societal, political and other influences, triangulating these drivers against trends affecting the globally networked enterprise and CRE itself.

The initiative focused on eight industry domains that are key to corporate real estate’s success: enterprise leadership, partnering with key support functions, portfolio optimization and asset management, sustainability, location strategy and the role of place, technology tools, service delivery and outsourcing and workplace. Under each domain were revealed bold statements about how each would be affected by the year 2020.

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