(This story is the second part of a special social media and commercial real estate focus. Part I was Can Pinterest find its Commercial Real Estate Niche?)

NEW ORLEANS-At this point, it’s beyond apparent that information sharing is a different animal than back in the days of AOL and dial-up modems. And with these changes comes a new set of networks. The wave kicked off with the now-ghost town of Myspace, slid into the sometimes too-social Facebook, and then exploded in under 140-character bursts on Twitter. Now there’s the entirely graphic Pinterest, which can seem like a collection of pretty pictures at first glance. However, one commercial real estate -related company has found that behind these eye-catching images is a powerful marketing tool – and one that is well-suited to the modern multifamily industry.

The New Orleans-based 365 Connect, a company that provides technology solutions for the multifamily sector, recently integrated client images and sites with Pinterest. It’s special and pertinent to the multifamily industry, according to 365 Connect President and CEO Kerry Kirby, because the platform fills the “need to broadcast information constantly” - a desire that those born and bred in this internet age not only require, but demand.