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Multifamily May Thrive on Pinterest

NEW ORLEANS-Many commercial real estate sectors can tell their tweets from their hashtags…yet…but one multifamily company has found ways to make product shine on Pinterest.

By Miriam Lamey | Updated on May 02, 2012

(This story is the second part of a special social media and commercial real estate focus. Part I was Can Pinterest find its Commercial Real Estate Niche?)

NEW ORLEANS-At this point, it’s beyond apparent that information sharing is a different animal than back in the days of AOL and dial-up modems. And with these changes comes a new set of networks. The wave kicked off with the now-ghost town of Myspace, slid into the sometimes too-social Facebook, and then exploded in under 140-character bursts on Twitter. Now there’s the entirely graphic Pinterest, which can seem like a collection of pretty pictures at first glance. However, one commercial real estate -related company has found that behind these eye-catching images is a powerful marketing tool – and one that is well-suited to the modern multifamily industry.

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