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Six Questions For Primestor's Sharron King

Shoppers have so many choices. They are vigilant about finding the best deals, the best service, the best product knowledge that they’re looking for. Whether it’s going to buy a new smartphone or whatever, they’re looking for the best deals, they’re looking for the best service, and they’re looking for a retailer that has extensive knowledge about the product they’re looking to purchase.

By Debra Hazel | Updated on May 07, 2012

It’s one challenge to analyze changing retail trends and demographics on a theoretical basis — it’s quite another to deal with the shifts and the customers every day by running an iconic open-air regional center.  Sharron King, general manager of Primestor‘s Baldwin Hills Crenshaw Plaza, the Los Angeles shopping center that pioneered providing quality retail to ethnic communities, talks with GlobeSt.com about her center’s evolution, its adaptation to its changing market demographics, and the changes going on in retail overall.

GlobeSt.com: All retailers are dealing with challenges from technology. What challenges are the stores at your center facing?

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