Those among us not weathered travelers through the wilds of the commercial real estate industry (cough, cough, yours truly) can still perceive that multifamily is currently a hot sector. Deals are being done, properties built and units snapped up to be sold to wide-eyed, shiny new customers beaming with their apartment’s promise. (or it could just be the fumes of fresh paint: we’ll get back to you on that one.)

Either way, more multifamily properties being shifted means that more people are on the move to new, desirable locations. Some companies are hopping on Pinterest to promote enticing images of their buildings and facilitate this process, while others lean back and let the location do all the legwork. No matter how the places are marketed, one thing is certain: a lot of people are going to have a lot of new neighbors.

And this begs the question, do we even know our neighbors at all?