One of our partners during the RECon show is the County of San Bernardino (booth CW149 at RECon). One of the cities being featured by the county is Hesperia. We recently spoke with Rod Yahnke of the city's economic development department, and he told us about the retail real estate happenings in the municipality.

"The City of Hesperia in the High Desert region of the County of San Bernardino was named one of the nine least expensive cities in California in which to do business by the Kosmont Rose Institute Cost of Doing Business Survey in 2011, which makes it a great choice for retail investment. The city, with a population of 103,368, benefits from more than 17 miles of north and southbound I-15 freeway frontage. This freeway provides traffic counts of 98,000 cars northbound and 104,000 cars southbound.

What makes the High Desert communities attractive is that they are primarily dominated by young families. Hesperia has a median age of 31.7. A strong indicator for retailers is that the City also has a 72.29% home ownership, including primarily young, sports-oriented families.