LAS VEGAS-“It takes five to eight years to recover from what we went through, and the recovery is actually coming back quicker than we anticipated,” according to ICSC ReCon 2012 panelist Hessam Nadji, managing director of research and advisory services at Marcus & Millichap. When moderator Jeffrey Hugh Newman, senior partner and chair of the real estate department at Sills Cummis & Gross PC, asked panelists about any slippage in the recovery, Nadji’s outlook was still positive. “We've recovered more than half of the jobs that we have lost, but we've added a lot of jobs, which is the underlying foundation of what we're talking about.”

Nadji joined retail experts Dana Telsey, CEO and chief research officer at Telsey Advisory Group LLC and Steve Sakwa, senior managing director and head of real estate research team for Iinternational Strategy and Investment, in the day’s general session entitled: Wall Street on Main Street," and all panelists were enthusiastic about the future of retail. According to Telsey, “Product innovation is driving demand. We've had a better sense of the retail economy lately.”

The big question, according to Nadji, are still the unknowns. “The US GDP has increased by $860 billion since the bottom of the recession, but a risk of contagion is the alarm in the capital markets,” he said. “The foundations of this economy are strong, but the headwind is the macro concerns that are slowing us down.”

In terms of deflation and inflation, Nadji pointed out that interest rates are officially low because of the fear-factor in the marketplace. “As far as inflation build-up, it isn’t there,” said Nadji. “Until we get the two million jobs per year up to three million jobs per year, we won’t have to worry about inflation.”

Panelists then switched gears to drill down to the topic of the outlet world--what Sakwa referred to as the hottest topic in retail land. “There is a lot of talk, but there isn’t always a lot of execution,” he said. “We have had some of the new companies in the public space like Taubman and Macerich getting into the business, and private developers are also looking to do it.” But one thing to take note of, he said, is that if all of the projects that got thrown up on the board actually got developed, there could be a bubble problem, “but it won’t work that way in the end. Many are just talk.”

Telsey discussed the importance of store spacing, pointing out that color is one of the key trends she has seen. “Color helps drive traffic and sales,” she noted. Another trend she has seen is the continued emergence of the “fast fashion retailers” like H&M coming to the forefront. But department stores, she said, continue to be an important vehicle in driving brand awareness. Macy’s, for example, is doing more and more product exclusives.

As for the discount retailers, Telsey said they are doing well because of the “treasure-hunt appeal of shopping.” They are willing on the traffic front, she said: “Brands matter. In the apparel world that is filled with basics, you can’t just be basic to win.”

In terms of what’s next, panelists said it is all about being newer. “To get to the top of the rollercoaster, you constantly have to rejuvenate yoursel, and remodel,” Telsey said.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.