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The Silent Generation

Last week I had an opportunity to focus on the senior living business, and for the first time I learned about the "Silent Generation," our population born between 1925 and 1945. I admit that I have never heard of that term. I am well aware of the Baby Boomer generation because I am one of them, and Gen Y and Gen X because my children are among them, but the Silent Generation is new to me. As I've learned, this group is among the richest in the retirement category, and the first to confront the challenges of elder and acute care. More importantly for the real estate business, they have significant needs on the retirement housing front. The opportunity to serve the Silent Generation is enormous. To all of you – Boomers, Gen Y- and X-ers – go for it. Grandma, grandpa, great grandma and great grandpa are ready to be served.

Tony LoPinto is the Global Sector Leader of Korn/Ferry International's Real Estate Practice and founder of SelectLeaders. The views expressed in this article are the author's own.

Job Opportunities LOCATE A JOB

KBALEASE SERVICES
CPA-Real Estate
(WOODBRIDGE, NJ) KBA Lease Services is seeking an experienced CPA with strong interpersonal and writing skills to join their national lease audit practice. Lease auditing is the analysis of the financial elements of commercial real estate leases. Duties include forensic investigation of commercial real estate leases and buildings; developing and preparing reports for clients including findings, analysis and calculations; interpersonal communication with clients, colleagues and landlords; detailed analyses and reconciliation of invoices; and explanation of audit findings in formal audit reports to clients.

PALMER CAPITAL INC.
Capital Markets Partner
(SACRAMENTO) Palmer Capital Inc., a private commercial real estate firm, is seeking a real estate professional to join its capital markets team headquartered in Sacramento. The firm is recognized for innovative business strategies that source investment opportunities as well as provide debt and equity placement for office, industrial, and retail properties in multiple western markets. Responsibilities include underwriting, marketing, structuring debt and equity, and the management of client relationships.

EQUITY OFFICE PROPERTIES TRUST
Associate - Asset Management and Operations
(ENGLEWOOD, CA) The associate will be responsible for performing a myriad of analytical duties associated with operating a national portfolio of industrial properties. Duties include performing due diligence tasks related to property acquisitions, dispositions and financings; providing various analyses for asset managers and leasing agents; assisting with the preparation of annual budgets and quarterly reforecasts, and defining and tracking operational metrics for the portfolio.

MCKINLEY PARTNERS
Controller
(OAKLAND, CA) Duties include creating a strong, disciplined accounting organization that provides timely, accurate and transparent internal and external reporting; re-engineering current management reporting to include robust analytics and metrics to track business performance; working with IT to integrate their accounting platform with cloud-based salesforce platform; establishing financial policies, systems and procedures for all facets of McKinley's financial efforts in accordance with GAAP; monitoring compliance, and making improvements as requisite; and overseeing the preparation of K-1s and periodic tax filings, including federal and state income tax returns and sales and property tax filings and appeals.

BERKSHIRE PROPERTY ADVISORS
Vice President of Marketing
(ROSWELL, GA) The vice president of marketing reports directly to the chief operating officer. This position will report directly with the COO, VP's, and asset management to effectively market Berkshire Property Advisors through a variety of channels that ultimately result in leases and overall awareness of the Berkshire brand. In addition, the VP of marketing will be responsible for establishing the company's marketing/sales and portfolio performance goals, overall brand management, and promotion of Berkshire Property Advisors to ensure consistency and integrity of the brand.

HOLIDAY FENOGLIO FOWLER
Real Estate Analyst Investment Sales
(ATLANTA) The real estate analyst will prepare proposals, presentations and offering materials for submissions to owners or buyers; respond to client and buyer questions regarding properties and the overall commercial real estate market; perform complicated financial modeling and spreadsheet analysis in Excel; prepare and maintain financial models in Argus; review legal documents and third party reports as part of the due diligence process; interact with clients, prospective buyers and investors; coordinate information regarding market data, occupancy data, expense analysis, aerials, maps, rent/sales; and prepare market analysis reports, including vacancy, absorption, and comparable rents and sales.

GREEN COURTE PARTNERS
Investment Analyst
(LAKE FOREST, IL) The investment analyst will provide analytical support to GCP's acquisition and asset management activities. Key responsibilities include sourcing prospective acquisitions based on GCP's financial criteria; performing detailed financial analysis of acquisition targets, including historical analysis and financial modeling/projections to assess investor risk and return; contributing to acquisition due diligence and closing process; performing analysis to support on-going asset management activities, such as repositioning, refinancing, and disposition; and participating in various forms of investor correspondence.

CUSHMAN & WAKEFIELD
Senior Marketing Specialist – Writer
(LOS ANGELES ) Under general direction, the senior marketing specialist will provide the capital markets investment sales team with marketing-writing/research related services. In addition, this position will support and assist top Investment Sales team with writing research role in marketing deliverables, drafting original content and identifying appropriate text, concepts and salient points that add value. Support role tasks include the research, production and coordination of offering materials.

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