Willets Point (known locally as the "Iron Triangle") has a long and gritty past. It is the infamous "valley of ashes" from F. Scott Fitzgerald's The Great Gatsby, "a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens; where ashes take the forms of houses and chimneys and rising smoke and, finally, with a transcendent effort, of men who move dimly and already crumbling through the powdery air." And now it is becoming a mall.

Last week, the Bloomberg administration struck a deal with the Related Cos. and Sterling Equities, a real estate firm affiliated with the New York Mets, to construct a one-million-square-foot retail and entertainment complex west of Citi Field. Called "Willets West," city officials announced that an old parking lot adjacent to the stadium will be converted into a vertical shopping complex comprised of 200 stores, a movie theater, restaurants, entertainment venues and a 2,500-space parking garage. In addition, the developers are also planning to construct 4.5 million square feet of mixed-use development, including 2,500 housing units, 35% of which will be affordable; 900,000 square feet of street level retail; and 500,000 square feet of office space serving Queens-based businesses. A 280-room hotel and five acres of public space along 126th Street is also in the works.

This news is a huge step forward for a neighborhood known for its auto shops, gigantic potholes and pollution. Formerly utilized as an ash dump for passing railroad cars, Willets Point was rezoned by the city council in 2008 to allow mixed-use development. Now, the $3 billion project is expected to be redeveloped and remediated over a nine-year period, with total build-out estimated by 2017.

The borough of Queens now has an opportunity like no other: to create and capitalize on a sustainable city-within-a-city. And with 50 million new tourists generating $32 billion in economic activity across New York, Willets West can serve as the borough's Times Square. It will now have the bones to support commercial development (and direct access via the 7 train to boot.)

"It’s behind the whole concept about how the mall replaced Main Street," Glenn Brill, managing director of real estate solutions at FTI Consulting, previously told GlobeSt.com in discussing other megamall projects, like the American Dream at the Meadowlands in northern New Jersey. "Historically, it did to a certain degree, but malls didn’t always provide the sense of experience that a real civic environment can. It is a concept they are trying to reinvigorate here."

What do you think? Tweet us @GlobeStCom.

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