Remember when Abercrombie & Fitch was making headlines mainly because of its near-porn advertising campaigns? Well, maybe that's still happening.
Right now Abercrombie is garnering attention because of store closures, the latest round expected to total 180 units. This latest round follows 135 Abercrombie doors shut since 2010.
This move is coming as Abercrombie sales continue to suffer, as they have off and on since the recession. (Maybe they should have considered discounting items a little earlier in the game.)
Now, the company is focusing on growing in Europe and Asia. It is opening flagship Abercombie stores in Amsterdam, Dublin, Hong Kong and Munich this year and 40 international Hollister stores.
So it looks like Abercrombie is more focused on foreign markets right now. But will that growth provide a balance if its hundreds of domestic units continue to falter? And are numerous store openings in Europe really a safe bet right now?
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