I started off my career working as an administrative assistant at an architecture firm. Somehow, I have moved full circle – through the music, beverage and development fields – to come back to buildings, now working in commercial real estate. Through all my random (and calculated!) career choices, one thing has always pushed me forward: communication.

In the commercial real estate industry, it has become apparent both through discussions and through observations that even today many deals are done and hands are shaken in “traditional” business settings. This form of communication is often calculated and fluid, a fascinating verbal dance that goes on between client and provider, between CEO and VP and across boardrooms and cocktail parties everywhere. However, that doesn’t mean making the initial connection and subsequent forging of a relationship has to be done as the past dictates. There are many modern technologies and new channels which allow for different kinds of communication on a variety of levels.

And guess what the biggest is? Yeah, it’s social media.