(Save the date: RealShare New Jersey comes to the Hyatt Regency, New Brunswick, NJ, September 19.)

EDGEWATER, NJ–Levin Management has signed HomeGoods to a 24,000-square-foot lease at the Edgewater Harbor development in Edgewater. The discount home-fashions store will anchor the 100,000-square-foot retail component of Edgewater Harbor, a mixed-use waterfront redevelopment project on River Road.

Levin Management serves as exclusive retail leasing agent for the Edgewater property. Edgewater Harbor, which is being developed by National RE/sources, occupies the 21-acre former Unilever R & D campus beside the Hudson. Various retail stores and a restaurant already operate at the site. They include a CVS Pharmacy, Moe's Southwest Grill, AT&T, Beach Bum Tanning, Epique Massage and Edgewater Dry Cleaners. A new town hall for the Borough of Edgewater recently opened at the site as well.

At build-out, Edgewater Harbor will include 480 high-end loft and townhouse residences and a 1,900-foot river walk along the Hudson. The first two residential buildings, with ground-level retail space, are nearly complete. HomeGoods was the first tenant committed to that part of the project, but others including a nail salon, wax center, hair salon and a Five Guys restaurant are now signed up to move into the nearly-finished space.

“Momentum certainly is building,” says Levin’s Jake Frantzman, who represented his firm in the long-term HomeGoods lease. “With names like Chico's, Whole Foods, Banana Republic, Guess, Barnes & Noble, and Bed Bath & Beyond already doing business in the surrounding market, Edgewater Harbor is well positioned to emerge as a favored Gold Coast retail destination. The HomeGoods commitment validates this appeal – with this lease the property has ‘arrived.’”

Frantzman says there is continuing interest among restaurant operators the site, because of its river views. “Edgewater Harbor’s retail component is visible to some 45,000 vehicles a day on River Road,” he said. “From a tenant’s perspective, the location’s combination of demographics, aesthetics, visibility and access provide a perfect leasing scenario.”

Frantzman notes that 900,000 people live within a three-mile radius. Some 380,000 households within that same radius boast an average income exceeding $117,000. “Beyond the immediate neighborhood, River Road’s retail offerings attract significant traffic from up and down the Gold Coast, from Fort Lee to Weehawken,” Frantzman says. “Our property also sits equidistant from the George Washington Bridge and Lincoln Tunnel, making it easily accessible to shoppers from Manhattan.”

Jerry Welkis of Welco Realty represented HomeGoods in its lease at Edgewater Harbor.

Levin Management is based in North Plainfield, NJ. Its management and leasing portfolio includes more than 90 retail properties totaling more than 12.5 million square feet in New Jersey, New York, Pennsylvania, Virginia, North Carolina and Florida.

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