(Save the date: RealShare Apartments comes to the Westin Bonaventure, Los Angeles, October 24.)
NEW YORK CITY-Every multifamily developer wants to put together the best apartment buildings, entice tenants to desirable neighborhoods and then lease up each and every open space before going on to build more. Such is the nature of the business. However, the olden days of taking out advertising space in newspapers is long past. Even Craigslist can be a ghost town nowadays for the hottest multifamily rentals. So what is the best way to start courting tenants?
Simple: look at social media.
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