NEW YORK CITY-Given its low vacancy rate, increasing rents and booming leasing activity, Midtown South – Manhattan’s self-proclaimed “Silicon Alley” – is known in the commercial real estate community as the darling of the office industry. But as large blocks of space get filled up and supply dwindles, the market now dictated by culture choice may shift to reflect the changing nature of real estate availability in the neighborhood.
During a mid-year press briefing by CBRE, the brokerage outlined the strengths and challenges of New York City’s technology sector and the role office space is playing in establishing their businesses in the borough. CBRE’s executive vice president Ben Friedland and senior vice president Sacha Zarba explained that while established businesses like Google, Facebook, Apple and LinkedIn are more capable of paying higher rents, young technology firms and start-ups looking to gain a foothold in the city may be soon be running out of options, leaving Downtown and certain parts of Midtown as alternatives.
“Once you get to a point where real estate is driving the process as opposed to the culture driving the process, then these firms would have to make decisions that might be outside of the box,” Zarba said.
With a 5.3% vacancy rate, the continuing tightening of the submarket evidences the trend. According to CBRE data, June saw 450,000 square feet of leasing in Midtown South, surpassing the five-year monthly average of 320,000 square feet by 41%. Year-to-date, the market has seen 2.57 million square feet of leasing volume, already surpassing 2011’s mid-year total of 2.55 million square feet. In addition, average asking rents increased by nearly $8 from last year, jumping from $43.94 per square foot in June 2011 to $51.73 now.
Friedland said dramatic increases in people using the Internet and mobile devices have created huge demand for companies that create content, sell products and provide services online – all of which play to the city’s strengths. But significant challenges – such as talent shortages, cost of living, lack of supply, infrastructure, pricing and leasing flexibility – all remain concerns for the future.
“The availability is tightening and when you combine it with infrastructure, what is tricky with these tech firms, and we certainly saw it with eBay, is they want to convey the right message with their space and have the right feel,” Friedland said. “At the same time, they need the infrastructure, and not a lot of the buildings in Midtown South are simply not big enough to house a company like an eBay on one floor. Marrying those two things can be a challenge, especially as availability tightens. That certainly effects pricing.”
At the same time, the city is actively taking a role in attracting and retaining tech businesses in the five boroughs. Under the TechStars New York program, a startup accelerator initiative, approximately 486 digital start-ups have formed in 2007 that have received funding, and currently, there are well over 1,000 web-based tech start-ups that have applied in March 2012, up from 600 applicants in 2011, according to CBRE.
In addition, the city, in partnership with the Association for a Better New York, is rolling out a series of initiatives designed to expand broadband connectivity throughout the five boroughs to get hundreds of buildings wired, permitted and certified over the next two years to handle more digital services.
Friedland added that even though Midtown South space is filling up and getting more expensive, other areas, like industrial areas of Brooklyn are emerging as options for businesses looking to establish a brand. “It is positive already, and we think New York is well-positioned for this to continue for the foreseeable future," he said.
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