Of course, CFA isn’t the only company that opposes gay rights. Exxon Mobil, for one, received the first-ever negative score on the Human Rights Campaign’s annual Corporate Equality Index this year; it also topped the Fortune 500 list. According to the HRC report, it is “the only US employer that has ever rescinded both a non-discrimination policy covering sexual orientation and domestic partner benefits, and is the only Fortune 10 company that does not have a non-discrimination policy covering sexual orientation." And Wal-Mart and Urban Outfitters, too, have received a lot of negative press for its leaderships' donations to anti-gay charities.

There’s also women’s rights. Gary Heavin, the founder of women-only fitness chain Curves, has given hundreds of thousand dollars to pro-life groups that engage in what some would call radical or misleading practices. And national food manufacturing company JTM Food Group not only delivers prepackaged meals to schools, restaurants, the military and government organizations, it also delivers a message. Literally—the company’s semi-trailers display pro-life mottos and photos of babies, and the company, which had $100 million in sales last year, describes itself as “A Right to Life Company.”

Of course, there’s the other end of that argument, with firms that are that vociferous in their support of equal rights—Starbucks, Home Depot, General Mills, Whole Foods, Kraft, Starwood and JCPenney (specifically, their Mother's and Father's Day ads depicting same-sex parents), among others—or the right to choose—AOL, the Gap, Darden Restaurants, Hilton, Kohl’s, Toys “R” Us and Trader Joe’s, to name just a few.

And then there are companies who may offend the sensibilities of the environmentally conscious. According to Newsweek’s most recent Green Rankings, the list of the most environmentally unfriendly companies (based on ecological impact and corporate management) includes some of the biggest names in the corporate world. Such firms as Monsanto, ConAgra Foods and Tyson Foods, along with, of course, most of the energy companies, were reported as "bad for the environment."

A further look found that the 50 largest investors in the lowest-ranked companies on Newsweek’s list put more than $55 billion into these companies. That money is coming from institutional investors—pension funds, mutual funds, hedge funds, asset managers, banks and insurance companies—whose names we all would recognize.

So here’s my question: What comes first, business or morals? Is it all about the money, or do principles get factored in when making business decisions? If you support the freedom of choice, would you lease to Curves? If you’re pro-life, would you have qualms about leasing to NOW or Planned Parenthood? If you’re a broker who happens to be gay, would you take on CFA as a client? If you're a Greenpeace activist, would you invest in any of the "least green" companies?

Or, is it all just business?