LOS ANGELES-So far as online real estate news is concerned, GlobeSt.com is the overwhelming favorite among industry management level people in the metro Los Angeles area, according to a new survey disclosed today. The survey was released by 50-year-old public relations firm Lewis & Associates to some 500 developers, brokers, architects, general contractors and related disciplines.
The question posed by the survey was: “If you only had one media choice where your company’s news story could appear in the Los Angeles area, which one of the following would it be: print, broadcast or online?” says PR agency president N. Richard Lewis.
Approximately 65% of the survey’s recipients selected GlobeSt.com as their primary source for online real estate news. In the print category, 62 % chose the Los Angeles Times as the preferred publication for general business news, Lewis says.
In terms of broadcast, most recipients didn’t comment or specify a favorite.
Lewis adds that 65% of the respondents were over 50 and the remainder under 50. “We assume a margin error of 3% to 5% percent.”
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
