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NEW YORK CITY-Rockrose Development Corp., the developers known for the redevelopment of the Long Island City waterfront, are embarking on the final frontier in Manhattan: the Far West Side. The company has purchased a 19,475-square-foot parcel at 528-534 W. 39th St. between 10th and 11th Avenues – making it the last piece in the company’s assemblage in Hudson Yards.

As part of the deal, the company has the ability to build a luxury high-rise apartment building on the land, as well as an additional one million square feet of commercial development rights – which could pave the way for a new convention center hotel down the line, according to Patricia Dunphy, senior vice president at Rockrose.

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