SAN DIEGO-Culling young talent, rallying around currently existing local businesses and participating in the state’s enterprise zones are key factors in San Diego’s future growth, according to panelists at a recent Urban Land Institute San Diego/Tijuana District Council breakfast forum. Panelists discussed efforts to attract and retain business in the area, a discussion that was dominated by the belief that helping companies grow that are already here is the best way to achieve this goal.

“We will not grow jobs through attraction of big businesses,” said Mark Cafferty, president and CEO of San Diego Regional Economic Development Corp., at the forum. Cafferty pointed out that San Diego and California as a whole cannot compete with the incentives offered by other states, and as such should support currently existing business via collaboration, including public and private partnerships.

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