(RealShare New York comes to the Grand Hyatt, New York, NY, October 9.)

NEW YORK CITY-Expanding product lines and bulking up offerings may be the strategy for some brokerage shops. But the team at Eastern Consolidated is sticking to what it knows best: sales.

In response to the increased demand throughout Manhattan and the outer-boroughs for retail development, Eastern has selected a new group to specifically target the city’s top retail markets, appointing industry veteran Adelaide Polsinelli to lead the group as senior director. The firm has also tapped Robert Khodadadian, Patricia Garcia, Matt Crosby, Mat Avital, Ari Schwartz and Jamie Rogovin to provide sales brokerage, advisory, research, financial structuring and marketing services from Midtown’s high streets to the depths of Downtown—and even out-of-state.