(RealShare New York comes to the Grand Hyatt, New York, NY, October 9.)

NEW YORK CITY-A ‘wow’ factor with a timeless quality. That’s what Vornado Realty Trust’s David Greenbaum envisioned for the redesign of 1290 Avenue of the Americas, says Dan Shannon, a principal with Moed de Armas & Shannon, the architecture firm in charge of the project.

Construction is now officially underway for the comprehensive lobby and entryway renovation at the 43-story, two-million-square-foot trophy, which is part of a major capital improvement initiative designed to enhance the existing prominence of the building while meeting the needs of the property’s core tenancy.

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