During the month of the ICSC Western Division Conference in San Diego (Sept. 19-21), we are talking to various participants in the show. Today’s spotlight is on the City of Hesperia in San Bernardino County (Sequoia Suite 1040 at the show). Hesperia is actively seeking new retail tenants, especially eateries. It boasts 17 miles of freeway frontage and easy access to 366,000 High Desert residents. Lisa LaMere, the city’s economic development management analyst tells us more about Hesperia’s retail endeavors.

Ian Ritter: What do you hope to accomplish at this year’s Western Region ICSC?

Lisa LaMere: We are very proactive in our retail attraction efforts and have exhibited at ICSC since 2005. We promote Hesperia’s available land and existing centers as much as those sites where developers are planning new retail venues.