NEW YORK CITY-Fresh off a long search for space on the Upper East Side, upscale grocer Whole Foods Market has found its match. The supermarket has signed a lease for 39,000 square feet on three floors inside 1551 Third Ave., a 30-story luxury residential tower owned by Milstein Properties. It will be the grocer’s eighth Manhattan location and the first in the neighborhood.

The new store, slated to open in 2014, will stretch along the entire block front between 87th and 88th Streets along the eastern edge of Third Avenue. It will occupy the first two stores and lower level of the building.

The deal marks the latest big-ticket supermarket retailer to move above East 86th Street. RKF executive vice president Gary Alterman represented the building’s owner on the long-term lease—the same broker who brought Fairway Market to the former Circuit City at 240 E. 86th St., the area’s first supermarket in nearly 30 years.

Robert Futterman, chairman and CEO of RKF, tells GlobeSt.com that Whole Foods was a "natural fit" for the neighborhood based on the area’s wealthy demographics and dense population, noting that pent-up demand for high-end services is also helping to push more retail into the East 80s. “As you start to see older grocers like Gristedes starting to give up some stores that there’s a huge demand for the kind of quality that Whole Foods brings,” he says, noting that the grocer has been looking to be on the Upper East Side for several years. “There have been a couple of other opportunities that didn’t pan out, and based on the plans I saw, they are going to create one of the most magnificent stores I’ve ever seen. When you have a Whole Foods in your neighborhood like this, it tends to drive up the value of both commercial property and residential properties. If you live in an apartment near a Whole Foods, your apartment just got more valuable.”

RKF – the retail brokerage that also arranged leases for Whole Foods in TriBeCa and East 57th Street – has also brought tenants such as Barnes & Noble, Victoria’s Secret, Panera Bread, Brookstone and Chipotle to the 86th Street retail corridors between Second and Third avenues.

Rents on the Whole Foods deal could not be confirmed in time for press, but research shows that retail rents, in general, are going up in the area. Last year, data from the Real Estate Board of New York shows a 36% increase in retail rents along the 86th Street corridor since fall 2010 and 20% since the spring. Rents for ground floor space have gone from $293 per square foot to $398 per square foot – a firm recovery after the market took a blow in 2008 post-downturn.

Alterman previously told GlobeSt.com that the Upper East Side retail market is reviving to old levels as a result. “The market had dropped all over from Third Avenue dramatically,” he says, noting that average rents are inching back to the mid-$200s to $300 mark. “Fairway’s replacement was great for the block and great for the foot traffic both to the west and east of it,” he says. “Now you are getting people coming from as far as East End Avenue coming over. They aren’t just going to the subway any longer. There is a reason for them to stop and shop.”

Whole Foods was represented by Chase Welles and Jacqueline Klinger of SCG Retail on the transaction. In addition to the Upper East Side location, SCG also arranged a 39,000-square-foot lease for Whole Foods at 100 W. 125th St. and Lenox Avenue, on the southwest corner beside the subway entrance in Harlem.

"These are important deals for their respective neighborhoods because they will fulfill demand in area of the city that both desire fresh natural and organic grocery store," Klinger says, in a statement. "Each location provides an outstanding footprint for Whole Food to bring its industry leading quality standards."

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