NEW YORK CITY-It is not often that full building opportunities come online in Midtown West, but a prime site on 54th Street has popped up right on the corner.

Cushman & Wakefield has been appointed by landlord C&K Properties as leasing agent for 1710 Broadway, a 60,000-square-foot, six-floor office building centrally located between Times Square and Columbus Circle. It will become available in 2014.

C&W's Stuart Romanoff, Jonathan Luttwak and Ross Eisenberg, along with Myles Fennon of the firm's Agency Services group, are handling the assignment. In a statement, Romanoff comments that the property is an "ideal headquarters for a mid-sized tenant seeking its own identity in one of Manhattan's most exciting neighborhoods." It was originally constructed in 1917 as the headquarters and showroom for the Ford Motor Co.