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Levin: Sturdy Retailer Optimism Going Into Holidays

NORTH PLAINFIELD, NJ-In Pre-Holiday Poll, YTD Sales, Shop Traffic Are Reported As Healthy.

By Antoinette Martin | Updated on November 21, 2012

NORTH PLAINFIELD, NJ –Retail tenants are feeling bullish as Turkey Day arrives, reports Levin Management in its annual pre-holiday survey of store managers within its 95-property portfolio.

While only 15% of the retailers anticipate peak sales during Black Friday and the Thanksgiving weekend, the large majority expect strong holiday sales through the end of the year:

  • 70% predict sales will be the same or higher this season than last. (That is down from 81% in 2011 who predicted sales equal or better than in 2010.)
  • A strong majority – 68% – said they will be stocking up with the same amount or more inventory than last year.

Among clothing retailers, 91% said they expect to do as well or better this year than in 2011. That is in line with recent surveys of consumer sentiment, such as Booz & Company’s Holiday Retail Outlook 2012, which reported that 42% intend to buy apparel items as gifts.

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