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Eastern's Polsinelli Pulls Hat Trick with Soho Sale

NEW YORK CITY-The sale of the building, dubbed “The King of Greene Street,” set a record per-square-foot price for a side-street transaction.

By Rayna Katz | Updated on December 20, 2012

NEW YORK CITY-Eastern Consolidated on Thursday said it brokered the sale of 72-76 Greene St. for $41.5 million, which equates to $1,186 per square foot, to Chicago-based L3 Capital with partner ASB Capital Management. Adelaide Polsinelli—the company’s senior director and an industry power player on Real Estate Forum’s Women of Influence list—was the sole broker on the all-cash deal, according to a release.

Eastern brokered the deal on behalf of BSJ Soho, an affiliate of the apparel company Bear USA. Situated between Spring and Broome streets, the five-story mixed-use elevatored 38,000-square-foot building in Soho’s Cast Iron Historic District contains two retail spaces, three commercial units and three residential rent-stabilized lofts.

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