COLUMBUS, OH—Partly shielded from the economic downturn by its smaller size and Midwest location, the city is seeing commercial success both Downtown and in the suburbs thanks to a few corporate benefactors. Cranes and bulldozers are active all over the CBD as Nationwide Realty Investors continues its $1.3 billion in development program, including the recent start of a 51,300-square-foot office building in the $800-million Arena District. NRI, a division of the locally based Nationwide Mutual Insurance Co., is also building the $500-million Grandview Yard project just northwest of Downtown.
Brian Ellis, CEO of NRI, says that construction started in mid-December on the $10-million 425 W. Nationwide Blvd. office, which will be anchored by the General Services Administration. Other NRI buildings under construction in the Arena District include the 200,000-squarefoot 10 W. Nationwide Blvd. property, a $26-million building that will house the company's insurance division by 2013, and 240 W. Nationwide Blvd., a 280,000-square-foot office that Columbia Gas will anchor.
The district also houses NRI's successful attempts at apartments and condo projects, including the 98-unit Burnham Square, the 20-story Condo at North Bank and the Flats on Vine apartments—all of which are fully sold or occupied. The company also bought the former Buggy Works building near the Columbus Clippers triple-A baseball stadium, though no specific plans have been released yet.
Ellis says the next multifamily project could bring 1,000 more units to Downtown by 2021. "We're certainly bullish about the opportunity for Columbus," Ellis says. "This is our hometown, and we've been a strong supporter of the city. You've got about 100,000 college students in the area, and there's also the state capital government draw."
Another Columbus success story has been Easton Town Center, a 12-year-old, 1.5-million-square-foot open-air retail center that has defied the rise and fall of malls across the country by staying relevant and vibrant, even expanding during the downturn. Yaromir Steiner, founder and CEO of Steiner Associates, was able to copy his earlier open-air mall success of CocoWalk in Coconut Grove, FL in a most unusual place—the colder, northern zone of the country where indoor malls were born half a century ago.
The main idea, Steiner says, is to create an emotional attachment in visitors. "You have to create an experience for people, but it can't be artificial," he says. "You can't just copy another project. You have to create a destination."
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