DALLAS—A waterfall-themed lux apartment property is in the works for Dallas-based Trammell Crow Residential. The complex would be built at 3333 Harry Hines Blvd. near the American Airlines Center, according to the Dallas Business Journal. The two-building property, dubbed The Alexan, would be situated on about five acres adjacent to the Coors Light waterfall billboard visible from a nearby Interstate.
“We're going to romanticize the Coors Light waterfall sign and bring a waterfall theme to our landscaping package,” said Steve Bancroft, senior managing director of Trammell Crow Residential.
A 5,000-square-foot restaurant is planned for the ground floor of the tower. The project's cost was not reported.
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David Phillips
David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.
