DALLAS—A waterfall-themed lux apartment property is in the works for Dallas-based Trammell Crow Residential. The complex would be built at 3333 Harry Hines Blvd. near the American Airlines Center, according to the Dallas Business Journal. The two-building property, dubbed The Alexan, would be situated on about five acres adjacent to the Coors Light waterfall billboard visible from a nearby Interstate.

“We're going to romanticize the Coors Light waterfall sign and bring a waterfall theme to our landscaping package,” said Steve Bancroft, senior managing director of Trammell Crow Residential.

A 5,000-square-foot restaurant is planned for the ground floor of the tower. The project's cost was not reported.

Good Fulton & Farrell is the project architect, and finalized renderings have yet to be completed. Trammell Crow Residential will market the apartments from $1,300 a month to more than $4,500 for a penthouse.

Click Dallas Business Journal to read the full story.

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David Phillips

David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.