(Save the date: RealShare Apartments East comes to the Hyatt Regency Miami, Florida on February 26th, 2013)

SAN FRANCISCO-Trumark Cos. makes a major move into San Francisco's condominium market with the launch of Trumark Urban. The new division has acquired six sites in the city's urban core for mid- and high-rise condominium communities with plans in the works for more than 500 for-sale units.

The portfolio represents a commitment of investment exceeding $300 million with the first project expected to break ground in early 2013.

Trumark Urban's managing director, Arden Hearing, says that “the six sites are exceptional in terms of transit access, walkability to restaurants and shopping, local appeal, individuality and potential for bringing dramatic improvement to the surrounding area.”

He adds that the firm wants to “take great places and make them better.”

In Nob Hill, for example, Hearing envisions turning a dilapidated auto repair shop into a high-rise condominium community with commercial/retail on the ground floor and perhaps a public-private art gallery in the alley.

“We want to bring life to the street—revitalize areas in great San Francisco locations that are already right next to jobs, services and restaurants,” he says.

GlobeSt.com will update this story later this afternoon with more, including thoughts from the firm's Michael Maples, who co-founded Trumark in 1988.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.