NEW YORK CITY-A week after the Moinian Group retained Avison Young as the exclusive office leasing agent for the up and coming 3 Hudson Blvd., as previously reported, the brokerage's Arthur Mirante II, principal and tri-state president, tells GlobeSt.com that possibilities for the space are numerous. A 1.8 million-square-foot project that will sit in the Hudson Yards rezoning districtat's, 3 Hudson is slated to be LEED Platinum certified.
The Avison Young team leading the assignment includes Mirante, principal and tri-state president; Michael Gottlieb, principal; and Anthony LoPresti, SVP in the New York City office. Avison Young principal Elliot Baum is managing the marketing and creative campaign.
Situated at the intersection of West 34th Street and Eleventh Avenue, 3 Hudson is across from the Jacob K. Javits Convention Center and has the new Hudson Boulevard Park, which is also under development, just to its east. The Hudson Yards rezoning district, a much ballyhooed complex, could revitalize the most Western reaches of Midtown South.
Moinian's project offers multiple office space configuration options or there's enough space to create a mixed-use property, says Mirante. “The building could be 1.8 million square feet of rentable office space. The base would be five 50,000-square-foot floors, with the balance of the tower being 30,000 to 32,000 square feet; there is a total of 66 floors,” he adds.
“We're going to be pretty flexible,” he says. “If we got a monster company that'd take the whole building, we'd allow them to monkey with the design. That's what makes this an interesting opportunity, for us or for tenants, it gives us the chance to go after those that need 400,000 to 500,000 square feet, or those looking for a 1.5 million to 2 million square feet. It's great to have that flexibility.”
The building could also offer retail and residential components, notes the New York Post. Asking rents for the base will start in the mid $80 per-square-foot range and rise from there, according to the paper. Mirante declined to provide more specific rent projections.
Construction is slated to start in 2014, with tenants arriving in 2016, and some parties already have expressed interest, “We have gotten some calls in the last few days,” Mirante reveals. “The financial services industry is a very likely tenant becuase our floor plates could accommodate trading and, given our location, the building could serve as headquarters for such a company.
“High-tech media companies will be very interested,” he continues, “as well as advertising firms because we have meaningful economic incentives [the city is offering Hudson Yards developers generous incentives it is passing onto tenants] and, in general the efficiency of a brand new building, with column free tower floors, becomes very compelling.”
The 65-story tower, designed by architecture firm FXFOWLE, will be one of the greenest towers planned for the Hudson Yards district, according to the announcement. Designed to be more than 1,000 feet tall, 3 Hudson Blvd. is set to be an architectural feat, the Post reports.
It will turn slightly to catch the sunshine, views of the Hudson River and public spaces within Hudson Yards, the Post reports. The tower will align to the street grid at the base, and then twist, architect Dan Kaplan tells the paper.
“It has a subtle, elegant spin and only rotates 22 degrees as you go up,” he says in the Post. “It's enough to give it a distinctive form, but not so much that it contorts the building.”
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Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
