(Save the date: RealShare L.A.comes to the Hyatt Regency Century Plaza in Los Angeles, CA on March 27, 2013)

LOS ANGELES-Hotel owners and operators are lagging when it comes to making their services more “computer-friendly,” experts at the annual Americas Lodging Investment Summit say, and those who fail to bring their systems up-to-date will rapidly lose business as travelers increasingly use their cell phones and other hand-held devices to make reservations or even order a meal delivered to their room.

“Our property-management systems, as an industry, are very archaic,” says Mit Shah, CEO of Atlanta-based Noble Investment Group. Noble's private-equity funds have invested more than $2 billion in hotels that include Hyatt, Hilton, Starwood and Marriott.

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