SAN FRANCISCO-Thor Equities' 760 Market St. property has leased a major three level space to the Obvious Corp., led by Evan Williams, the visionary behind Blogger and Twitter. “San Francisco real estate is white-hot right now, as digital entrepreneurs flock into the creative, urban city center from Silicon Valley,” says Thor Equities CEO Joseph Sitt.

According to Sitt, “The neighborhood surrounding the Phelan Building at 760 Market is the epicenter of this trend—it is attracting wave after wave of tech leaders who can live, work and play and take communications to unimagined heights. I can't wait to see what happens next.”

Obvious' lease follows Thor's extensive renovation and repositioning of the Phelan Building, also known as "The Flatiron Building of San Francisco," which sits at the corner of Market and O'Farrell.

Obvious joins tech leaders Voxer and Appirio in the city's newest tech hub on Market Street. "We need the right space from which to grow the Medium team and position Obvious to focus on bringing our new ideas to life," notes Obvious Corp. CEO Williams, in a prepared statement. “We're excited to get three custom floors on Market Street, in the heart of downtown. Being surrounded by like-minded peers in a creative space also serves as an inspiration."

Underlining his long-term commitment to the venture, Obvious signed a long-term eight-year lease. Williams' plans include opening up the 75,000-square-foot space, loft-style, and fully building in his own signature tech infrastructure.

Jenny Haeg of Custom Spaces Inc., represented Obvious in the deal.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.