SAN FRANCISCO-Those who follow @GlobeStcom on Twitter and @GlobeStLIVE may have seen a post teasing the announcement, but GlobeSt.com has learned that Mayor Edwin M. Lee today launched an online tool to help new businesses navigate the City's permitting and licensing requirements. The tool was created to encourage entrepreneurs and businesses start, stay and grow here.

License 123 is an easy-to-use tool that allows entrepreneurs and small business owners to access permits and licenses at one convenient site, instead of contacting several City agencies, as they open a new business in San Francisco, according to a prepared statement. “Small businesses are the heart and soul of our economy and a significant job creator,” says Mayor Lee. “This new tool is a great example of how we are using technology and innovation to make government more responsive and efficient to help our businesses grow and succeed in our City.”

Created in partnership with the Office of Small Business, Office of Economic and Workforce Development and the Department of Technology, License 123 allows users to apply the City's permits and licenses online easily. Users begin by selecting the industry and specific type of business they would like to operate, according to a prepared statement. Based on their selections, they are able to see all permits, licenses and estimated costs associated with their business type. Users are then able to download the forms and are referred to the Department responsible for accepting their applications.

“Traditionally, new business owners who did not visit the Office of Small Business would have to approach many departments to pick up or download the forms they need to start their business,” says Office of Small Business Director Regina Dick-Endrizzi. “License 123 provides a single place where forms are easily accessible and downloadable at any time of the day with only a few clicks.”

In addition to City and County of San Francisco forms, there are 204 State of California forms and 100 Federal forms related to various business types. Through License 123, users are also referred to the Office of Small Business for additional guidance. The Office of Small Business provides one-on-one customized business assistance in English, Spanish, Mandarin, and Cantonese.

The launch of License 123 is a continuation of Mayor Lee's concentrated effort to make it easier for small businesses to start, stay, and grow in San Francisco while using technology to improve access to information and government services. In November, the Mayor also announced the Enterprise Zone Web App, a tool to help businesses access Hiring Tax Credits online. License 123 is a product of DocStoc, a company that hosts a selection of professional documents and resources for small businesses.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.