LOS ANGELES-For 17 days this month, homebuilders will be offering substantial savings and special opportunities on new homes in L.A. and Ventura counties. Through the Building Industry Association of South California' Los Angeles/Ventura Chapter's “Be Smart Buy New” promotion, prospective buyers looking for homes in more than 30 new communities will get a discount through March 17 as participating homebuilders pass along significant savings.
Communities involved in the promotion are located in Azusa, Fillmore, Gardena, Glendora, Hawthorne, Lancaster, Los Angeles, Moorpark, Pomona, San Dimas, Santa Clarita, Santa Paula, Signal Hill and Valencia. A complete listing of all participating new home communities can be found at BeSmartBuyNew.com.
“Homebuilding is back in Southern California, and this is the event we have all been waiting for,” said Holly Schroeder, CEO of the Los Angeles/Ventura County Chapter of the BIASC, in a prepared statement. “It's truly an unprecedented sales event. Combined with historically low interest rates and the steady increase in home prices, now is the time to buy a new home.”
Schroeder tells GlobeSt.com that each homebuilder is offering different incentives and promotions, depending on where in the development process each community is. However, she maintains, “it's always a good value to buy a new home because you're going to save on your utility bills and on not having repairs since each home comes with a warranty. There's a lot of value in a new home.”
Schroeder adds that the “Be Smart Buy New” campaign is also offering incentives in order to drive traffic to the models, such as having people post photos of the properties on social-media channels, which is a “big deal for a primarily brick-and-mortar business.” Anyone who registers on the campaign website at www.besmartbuynew.com is entered to win a $100 gift card.
Homebuilders involved in the promotion include Brookfield Homes, California Home Builders, DR Horton, KB Home, LA Urban Homes, Lennar, the New Home Co., Newhall Land, TRI Pointe Homes, Pardee Homes, Toll Bros., Watt Communities, William Lyon Homes and Williams Homes.
As GlobeSt.com reported in February, California no longer has the highest number of foreclosure properties. The Florida foreclosure rate ranked highest among the states for the fifth month in a row, edging out California's six-year lead, according to RealtyTrac, an online marketplace for foreclosure properties and real estate data. As GlobeSt.com reported previously, the firm's market report for January revealed that US foreclosure starts fell to a six-year low last month, and scheduled foreclosure auctions increased in 26 states.
Are homebuilders offering deals on new homes in your area? Tell us about it in the box below?
Want to continue reading?
Become a Free ALM Digital Reader.
Once you are an ALM Digital Member, you’ll receive:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
*May exclude premium content© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Carrie Rossenfeld
Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.
