SAN JOSE, CA-C. Wonder chooses Santana Row for its first San Jose store. The 3,824-square-foot store is scheduled to open in November 2013.
C. Wonder is one of many that will be joining The Row, as GlobeSt.com previously reported. The new lineup includes: Madewell, an American retailer and a brand that is slated to open on April 24. The 3,500-square-foot shop will occupy a portion of the space that was the former H&M store before its move to a larger building last fall. Splendid opens a 2,000-square-foot boutique in late April, also in a portion former H&M space.
According to Federal Realty VP Jan Sweetnam, VP of the Western Region and COO of Federal Realty Investment Trust, Santana Row's parent company, the center is also adding additional rental living to the retail mix. He previously told GlobeSt.com that construction will continue on Misora, a new 212-unit rental living community opening in October, “to keep up with the increasing demand for residential offerings at Santana Row.”
“This sustained positive momentum is a direct result of merchandising changes we have made and the strength of the Silicon Valley economy,” he says. “Santana Row is constantly evolving to stay relevant to our customer. Staying on the cutting edge of retail and restaurant concepts is an important part of how we serve our community.”
Lew Kornberg, EVP and national practice lead of Jones Lang LaSalle's retail tenant representation group points out that for the local retail market, he expects low growth of new supply during the next year. “As in the recent past, some retailers won't be as lucky as others. Book and electronic stores, in particular, will continue to have a rough road ahead and are likely to reduce their space size and portfolio footprint,” Kornberg says. “Food and beverage/restaurant openings will account for more than 54% of new store deliveries in the next twelve months, driving the need for these retailers to evolve and differentiate their value proposition. The retailers that figure out how to best meet the current and future needs of consumers will remain relevant.”
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
