SAN FRANCISCO—Pacific Marketing Associates (PMA) and Polaris Group have merged to create Polaris Pacific, the premier West Coast real estate sales and marketing firm. The contraction of the industry over the last several years forced many real estate firms out of business. PMA and Polaris Group secured strategic alliances with top developers allowing participation in the resurgence that is driving the residential markets in 2013 and providing an opportune time to merge entities. The company will be led by three industry veterans as Principals, Paul Zeger, Chris Foley and Garrett Frakes.
“With the merger of the two companies, Polaris Pacific celebrates over 30 years of legacy, experience and results for our clients. Wecontinue to offer the latest marketing strategies, technology solutions, and up-to-date research,” said Zeger. “Together we are delivering the tools needed for the next wave of for-sale urban development.”
“Everything points to a strengthening real estate market,” said Foley. “Median price has continued to increase at a double-digit pace in the San Francisco, Los Angeles and San Diego markets, investors are actively looking for opportunities and homebuyers are taking advantage of the low mortgage rates to drive demand back to pre-financial crisis levels. We have continued to demonstrate strong sales performance for our developer clients.”
Polaris Pacific has sold over 295 real estate communities, secured billions in sales and delivered tens of thousands of keys to satisfied homebuyers. In 2012 alone, Polaris Pacific had 20 active new construction sales centers. “Our expertise through past success combined with our knowledge of current buyer sentiment and behavior gives us unmatched understanding of today's market,” Frakes said. “We are deploying new techniques in both sales and marketing that are completely different than 5 years ago. We look forward to the new cycle and to bringing more value to our developer clients through our merger.”
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David Phillips
David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.
