The new David Bowie album brings to mind reinvention. Let's face it, that guy's incredible career has brought about more theatrical personalities than there are items at a warehouse-sized Las Vegas buffet. You can judge which of these worked best.

This reinvention is beginning to remind us of some of the older retailers out there. Right now, the one at top of mind right now is J.C. Penney.

We've seen a lot of changes at that retailer. It's latest move is to bring the great Canadian clothing brand Joe Fresh into a majority of its stores, and supposedly put it in competition with fast-fashion retailers such as H&M, Zara and Uniqlo.

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