CORONA, CA-Talk about going big or going home. Construction is now underway on the new corporate headquarters for Monster Energy Co., and as those who follow @GlobeStcom on Twitter and @GlobeStLIVE may have seen, the action sports lifestyle is reinforced in every square inch of the new space—Before furniture and fixtures are installed, motocross racers were let loose on the empty floors to race through the interior and create skid marks on the concrete. Interior architecture firm, H. Hendy Associates plans a July 2013 scheduled completion for the six-story 140,000-square-foot building here. The building will facilitate 500 workstations and 175 private offices, “accommodating the company's growth for at least five years.”
Monster purchased the large commercial space in September 2012 and will be its first-ever occupant. GlobeSt.com was not able to get further information regarding the details of the purchase by deadline.
According to Sarah Thunstrom, facilities manager at Monster Energy Co., “Our new space will explode visually, with stunning design elements that spotlight our brand and provide an engaging space for our employees, athletes and musicians. At Monster, we live 'life on the edge,' backing athletes that make careers out of their passions.”
She points out that “H. Hendy Associates captured our extreme, unique lifestyle, and we are thrilled to see it brought to life in our new space.” H. Hendy Associates and Monster continue to collaborate closely as construction advances, infusing dynamic, innovative design elements in the new space.
A creative “test lab” will enable employees and athletes to test new beverage products. Abundant conference room seating on each floor and new amenities will make the new headquarters a sought-after destination for employees and sponsored athletes.
“It is a privilege to pair true creative freedom in interior architecture with achieving a brand's business objectives, and that is occurring with Monster,” says H. Hendy designer, Todd Shumaker. “As we create the space, we have to 'go big or go home' to realize exactly what the Monster brand offers its many fans and sponsored athletes.
To read more about H. Hendy Associates and more of their in depth thoughts on creative office space, look out for sister publication Real Estate Forum's article on the subject in the February/March issue.
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
